Pdf hosted at the radboud repository of the radboud university nijmegen

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  • who: Children and collaborators from the PDF hosted at the Radboud Repository of the Radboud University NetherlandsNetherlands have published the Article: PDF hosted at the Radboud Repository of the Radboud University Nijmegen, in the Journal: (JOURNAL) of 14/04/2022
  • what: The authors discuss how the topic of as vulnerable consumers has been addressed in advertising research over the past four decades (since the 1980s) particularly in the International Journal of Advertising (IJA). The authors propose a research agenda including upcoming trends that need to be addressed in future research on children`s vulnerability to . . .

     

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