HIGHLIGHTS
- who: Publisher from the Information Systems Department, School of Information Systemswhich is a pioneer in the use of information technology, Binus University concerns much about its branding on have published the Article: PENGARUH I-BRANDING PADA WEBSITE BINUS UNIVERSITY TERHADAP LOYALITAS PELANGGAN, in the Journal: (JOURNAL)
- what: This study is conducted to assess the of on the point of view of its students as customers.
SUMMARY
No 2 Desember 2013: 1320-1330 PENDAHULUAN Persaingan bisnis yang semakin kompetitif menuntut perusahaan harus menerapkan strategi marketing yang tepat dan benar. Branding merupakan proses . . .
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