HIGHLIGHTS
- who: Mr. Karnowo from the (UNIVERSITY) have published the Article: PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI LEMBUR BATIK, in the Journal: (JOURNAL)
- what: "Marketing management is the analysis, planning, implementation, and control of program designed to create, build, ang maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives".
SUMMARY
Walaupun konsumen tetap ada namun daya beli mereka semakin terbatas, akibatnya konsumen menjadi semakin kritis dalam melakukan pembelian atas produk yang mereka butuhkan, pemilihan dan penetapan harga jual yang sesuai dengan kebutuhan pasar serta animo pertumbuhan . . .
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