HIGHLIGHTS
- who: Jurnal Mahasiswa Pariwisata dan and colleagues from the (UNIVERSITY) have published the Article: PENGARUH PELAYANAN PRIMA DAN HARGA TERHADAP LOYALITAS PELANGGAN DI PURI GANGGA RESORT, in the Journal: (JOURNAL)
- what: This study discusses the effect of excellent service and price on customer loyalty at with the competition that occurs in the tourism industry especially accommodation is getting tougher. The aim of this study is to determine the effect of the variables of Excellent Service (X1) and Price (X2) on Customer Loyalty (Y).
- how: The data analysis method used in this study was . . .
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