Perceived authenticity of virtual characters makes the difference

HIGHLIGHTS

• who: COPYRIGHT et al. from the Tilburg University, Netherlands United States have published the Article: Perceived authenticity of virtual characters makes the difference, in the Journal: (JOURNAL)
• what: Scholars from the emerging field of Human-Machine Communication (HMC) argue that CASA research, focusing on people`s social responses to social cues in technology should not be misinterpreted as people think of and behave towards human and non-human communicators in the same manner (Guzman and Lewis, 2020). Drawing on the authenticity model in communication proposed by Lee , this article suggests that people`s experience with . . .
  

   

  

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