Perceived behavioral control as a moderator: scientists’ attitude, norms, and willingness to engage the public

HIGHLIGHTS

• who: Shirley S. Ho and colleagues from the Wee Kim Wee School of Communication and Information, Nanyang Technological University have published the paper: Perceived behavioral control as a moderator: Scientistsu2019 attitude, norms, and willingness to engage the public, in the Journal: PLOS ONE of 21/09/2022
• what: Scientists play important roles in conducting public engagement but evidence shows that behavior (TPB) this study examines factors predicting scientists` willingness to conduct public engagement. In line with the aim of the study , the authors extend the existing research on the moderating effects of PBC on behavioral . . .
  

   

  

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