Perceived fairness of direct-to-consumer genetic testing business models

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• who: Philipp Alexander Toussaint from the Department of Economics and Management, Karlsruhe Institute of Technology, Kaiserstr89, Karlsruhe, Germany have published the article: Perceived fairness of direct-to-consumer genetic testing business models, in the Journal: (JOURNAL)
• what: Investigating the perceived fairness of extant DTC genetic testing business model attributes could help shed light on the seeming paradox of how the DTC genetic testing market is growing rapidly while many consumers and experts are concerned regarding their genetic privacy. To better understand consumer fairness in DTC genetic testing, the authors design and conduct a discrete choice . . .
  

   

  

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