Personality of nonprofit organizations’ instagram accounts and its relationship with their photos’ characteristics at content and pixel levels

HIGHLIGHTS

  • who: TYPE and collaborators from the University Institute of Lisbon (ISCTE) have published the paper: Personality of nonprofit organizationsu2019 Instagram accounts and its relationship with their photosu2019 characteristics at content and pixel levels, in the Journal: (JOURNAL)
  • what: The aim of this study is to investigate how the personality of NPOs` Instagram accounts is related to the characteristics of their photos at the content and pixel levels. Photo features used in the literature to analyze social media photos are extracted at the content and pixel levels, and the authors examine how these features are associated . . .

     

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