HIGHLIGHTS
- who: Dr. Alain Chong from the (UNIVERSITY) have published the article: Predicting adoption of location-based social media service in travel decisions , in the Journal: (JOURNAL)
- what: The authors examine if the online information reviews information can predict users' usage for travel planning. The aim of this research predict the types of online review information which can influence the use of location based social media for travel plannings. In this study, source credibility is examined using reviewer trustworthiness, review consistency, review sidedness and reviewer expertise. The study shows that travelers are likely to adopt and . . .
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