Preferences of different target groups of consumers in case of furniture purchase

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  • who: SAŽETAK • Razumijevanje ponašanja and colleagues from the Author is professor at Faculty of Forestry, University of Belgrade, Belgrade, Serbia have published the research: Preferences of Different Target Groups of Consumers in Case of Furniture Purchase, in the Journal: (JOURNAL)
  • what: The results of the research will serve as a useful basis for wood sector companies to design more successful strategies which will help them to achieve their goals in different target markets. For the purpose of the analysis , the authors used data obtained via a questionnaire. The aim of the research was . . .

     

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