HIGHLIGHTS
- What: The study focuses on identifying how various components of the marketing mix, including product, price, place, promotion, people, process, and physical evidence, influence customer behavior in choosing banking services. Specifically, the research reveals that there is an influence of products, prices, places, promotions, and physical appearance on the decisions made by Islamic banking customers in this district.
- Who: asus from the Universitas Muhammadiyah Palembang, Indonesia have published the research work: Open Access, in the Journal: (JOURNAL)
- How: When a similar study was conducted in 10 developing countries spread across Asia Africa and . . .
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