Probing cultural differences in product design and consumer evaluation using repertory grid analysis

HIGHLIGHTS

• who: Tang P. and collaborators from the __NEWPAGE__University of Nottingham Ningbo China, Taikang East Road, Ningbo have published the article: Probing cultural differences in product design and consumer evaluation using repertory grid analysis, in the Journal: (JOURNAL)
• what: Based on the above, an empirical study was designed to compare student designers' design work among the UK and Chinese participants. The majority of cross-cultural design research focuses on the domain of website design. By examining the role of culture in design, this research aimed to empirically prove the necessity of integrating culture in design education . . .
  

   

  

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