HIGHLIGHTS
- who: INNODOCT/22 Scientific Committee from the aUniversidad have published the research work: Proceedings INNODOCT/22. International Conference on Innovation, Documentation and education, in the Journal: (JOURNAL)
- what: The aim of this study is to find the best online platform in the accommodation sector that explain the effect of online review on brand reputation and to find the most important factors that influence online review and how these online reviews contribute to building and boosting the brand reputation. The results of this research show that the most influential factors are the Platform characteristics personal factors . . .
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