HIGHLIGHTS
SUMMARY
The review valence, review content, extremity and length, and language style are useful information that helps post purchaser make the decision (Forman et_al, 2008; Mudambi and Schuff, 2010; Pan and Zhang, 2011). The language style of online reviews has been extensively researched in recent two decades either as an information signal (Romero et_al, 2015; Liu et_al, 2019) or as a genre of discourse (Teso et_al, 2018; Cenni and Goethals, 2021). While Guo et_al made effort to analyze the cognitive impact based on the nonemotional content, the majority of literature relies solely on the emotional . . .
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