HIGHLIGHTS
- who: Frans Folkvord from the Open Evidence Research, Barcelona, Spain Tilburg School of Humanities and Digital Sciences, Tilburg University have published the paper: Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions, in the Journal: (JOURNAL)
- what: This study focused on the promotion of healthy food products by testing whether a popular real fit influencer would be more effective in endorsing a healthy food product compared to an unknown fictitious fit influencer on Instagram . . .
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