Promotion strategies and performance of taxi-hailing services in calabar metropolis

HIGHLIGHTS

• What: This study examined promotion strategies and performance of taxi-hailing services in Calabar Metropolis. Specifically, the study sought to realize the following specific objectives: i. The authors propose the following hypothesis: H2: Direct marketing has a significant effect on the performance of taxi-hailing services in Calabar Metropolis Advertising and Performance of Taxi-Hailing Services Advertising is a strategic communication tool utilized by businesses to promote their products, services, or brand to target audiences through the mass media (Zainuddin et_al, 2021). The specific aim of the study was to determine the contributions of influencer marketing, sales . . .
  

   

  

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