Proposed business model and business strategy for financial planning business in young middle class family market

HIGHLIGHTS

• who: Young Middle Class Family and collaborators from the A Case Study of FinansialKita in Indonesia have published the Article: Proposed Business Model and Business Strategy for Financial Planning Business in Young Middle Class Family Market, in the Journal: (JOURNAL)
• what: This research shows that the FinansialKita business model should focus on providing its customers with educational services rather than financial planning consultations. The research shows that young middle-class family sees financial planning as a tertiary service.
• how: This framework was developed by Hambrick and Fredrickson to help understand comprehensively how a . . .
  

   

  

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