HIGHLIGHTS
- who: Carolyn A. Stalgaitis and Jeffrey W. Jordan from the Florida International University, United States have published the Article: Psychographic segmentation to identify higher-risk teen peer crowds for health communications: Validation of Virginia`s Mindset Lens Survey, in the Journal: (JOURNAL)
- what: The authors focused on values and mindsets as these characteristics influence behavior, are predictive of health risk, and can effectively segment audiences . As the study described herein was conducted in Virginia, the authors refer to the instrument as Virginia`s Mindset Lens Survey (V-MLS). Using a multi-trait multi-method matrix . . .
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