HIGHLIGHTS
- who: Dr Austin Mwange & Dr Ayanda Meyiwa from the The Asian Institute of Research have published the article: Quarterly Reviews, in the Journal: (JOURNAL)
- what: The focus of this research is to evaluate the trend of consumer interest in e-commerce in the last years using data accessed from the Scopus online database. Research limitations/implications: This study has limitations on the database which is only sourced from the Scopus database. Intention is the closest predictor of behavior, this is affirmed in the model developed by Ajzen in the theory of reasoned action as well . . .
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