HIGHLIGHTS
- who: Unknown from the Clinical Informatics Center, University of Texas Southwestern Medical Center, United States have published the Article: Reaching Populations at Risk for HIV Through Targeted Facebook Advertisements: Cost-Consequence Analysis, in the Journal: (JOURNAL) of April/20,/2021
- what: The authors aimed to evaluate and compare the projected cost and efficacy of different simulated Facebook (FB) advertisement (ad) approaches targeting at-risk populations for based on new diagnosis rates by age group and geographic region in the United States. The authors evaluated the potential benefits of social media by estimating the projected cost . . .
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