HIGHLIGHTS
- who: W. Tang from the JTucker1, H. Team, have published the article: Reimagining Health Communication: A Non-Inferiority Randomized Controlled Trial of Crowdsourcing in China, in the Journal: (JOURNAL)
- what: The authors aimed to compare the effectiveness of a crowdsourced versus a social marketing video in promoting condom use. The aim of this innovation contest was to solicit descriptions of hepatitis B and C testing from around the world. Interpretation: the study demonstrates that crowdsourcing is an effective tool for designing media to promote condom use.
SUMMARY
The authors aimed to . . .
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