HIGHLIGHTS
- who: Artificial intelligence et al. from the Faculty of Tourism, University of Girona, Girona, Spain, and have published the Article: Reimagining the sustainable social development of AI for the service sector: the role of startups, in the Journal: (JOURNAL)
- what: Practical implications - This study proposes measures for service sector AI startups to promote collaborative efforts and implement managerial practices that adapt to their available resources. Data for this study was collected between April and May 2021, whereby 24 semi-structured interviews were conducted in two overlapping rounds. If the main objective of an AI startup . . .
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