HIGHLIGHTS
SUMMARY
In today`s business world, which has been hit by the process of globalization, it requires companies to always follow it with full awareness to further strengthen the implementation of professional management for each company involved in the open market so that the company can maintain its existence and develop its business in the future (Pasigai, 2010). With this very sharp and tight competition, it is this that requires every company to pay more attention to one of the most vital aspects in company management, namely the field of "Marketing" (Afriani, 2016). Even though . . .
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