HIGHLIGHTS
- who: Sung Kyu Park from the Dimitrie Cantemir Christian, Chitkara, India have published the research: Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love, in the Journal: (JOURNAL)
- what: The main research objective of this study is to explore the structural relationships between the four dimensions of brand experience, brand emotional factors (brand attachment and love), brand loyalty, and repurchase intentions. Many prior studies have considered brand loyalty as the outcome variable (Ferreira et_al, 2019; Quan et_al, 2020; Khawaja et_al, 2021), and the authors investigate the . . .
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