HIGHLIGHTS
SUMMARY
Through machine_learning, artificial_intelligence can affect consumers` decisions and master consumers` feelings, so as to change the sales habits of online shopping environment (Hopkins, 2022; Kliestik et_al, 2022b). Data-driven machine_learning algorithm establishes a model based on big data to optimize data processing performance, so as to predict consumers` purchase preferences and form a cognitive-decision algorithm (Kliestik et_al, 2022a; Nica et_al, 2022). Commodity value research has existed for many years, and traditional commodity business value research is commonly used in food commodities (Paine et_al, 1934; Krahe et_al, 2018), educational commodities (Ellis and Reid, 2019 . . .
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