HIGHLIGHTS
- What: In the minds of consumers, Chanel represents nobility, elegance, and taste, which has become the main reason consumers are willing to pay high prices.
- Who: Xinfang Wu from the Qingdao Oriental Cambridge Foreign Language Training School, Qingdao, China have published the article: Research on the 4R Marketing Strategy of Chanel, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- How: Result To make the analysis clearer I used the 4R marketing model.
SUMMARY
Immediately after I have put some suggestions on how Chanel . . .
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