Research on the current status, approaches, and development of brand marketing in social media platforms: an analysis of luxury brand marketing on tiktok platform

HIGHLIGHTS

• What: The aim of this paper is to discuss the current situation methods and development trend of on platforms and take the behavior on platform as an example to deeply analyze the strategies of luxury brands on this platform. This study has certain significance to the community of practice. Through statistics, analyses and comparisons of the collected data, this study explores the relationship between the marketing effectiveness of luxury brands on the TikTok platform and user interactions, as well as the differences and advantages and disadvantages between the contents of different marketing strategies. The study is limited . . .
  

   

  

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