Research on the impact of digital customer orientation on value co-creation in the tourism industry

HIGHLIGHTS

• What: The paper discusses the long-term impact of digital customer orientation on the sustainable development of the tourism industry and how enterprises can strategically integrate these technologies to optimize customer experiences and enhance competitiveness. The analysis will focus on identifying patterns and insights related to the strategic integration of digital tools, the challenges encountered, and the benefits realized by tourism businesses. By combining quantitative and qualitative data, the study aims to offer a nuanced understanding of how digitalization can be leveraged to enhance customer experiences and business performance in tourism. To understand the practical implications of . . .
  

   

  

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