HIGHLIGHTS
- who: Nadilai Aisihaer and Aihetanmujiang Aihemaiti from the Shanghai University, China have published the research: Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions, in the Journal: (JOURNAL) of 20/Oct/2021
- what: Based on the these research ideas, the authors propose the following hypothesis: and Trust is persons` action based on their belief in the character of others. The authors propose hypothesis H6: and Hypothesis 6: Impulsiveness mediates bargaining power and purchasing intentions. This approach has been widely used and is effective for collecting data (Yang et_al, 2021 . . .
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