Research on the innovative marketing model of e-commerce platform driven by big data in the era of network economy

HIGHLIGHTS

  • who: Xiaofeng, Zhou and Ying, Zhou from the Jiangxi University of Technology, Nanchang, China have published the Article: Research on the Innovative Marketing Model of E-Commerce Platform Driven by Big Data in the Era of Network Economy, in the Journal: Mobile Information Systems 2.0 of 29/08/2022
  • what: The aim of this study is to use the K-modes algorithm to mine the historical data of small and medium-sized e-commerce businesses to achieve an accurate forecast of 2. In this paper, a big data-driven KGK-modes clustering algorithm is . . .

     

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