Research on the innovative practices of tourism platform in web3.0 – taking ctrip trekki nft project as an example

HIGHLIGHTS

• What: Through a panoramic analysis of the Trekki project the paper reveals how 3.0 technology can stimulate the restructuring of business models of travel platforms optimize the quality of user experience and explore new opportunities for industry growth. The discussion section of the study has refined a set of strategic frameworks and action recommendations for the deep integration of tourism platforms and 3.0 technologies aiming at guiding and accelerating the technology adoption and progress of the tourism industry in the wave of the digital economy in the future. The core objective of the study is . . .
  

   

  

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