HIGHLIGHTS
- What: The first part of this paper introduces the research background purpose and significance of the subject;
- Who: Panyu District and colleagues from the Huashang College, Guangdong, China have published the Article: Original Paper, in the Journal: (JOURNAL)
SUMMARY
Compared with traditional group tourism, small groups and individual tourists have better requirements for the quality of tourism products, and consumers have stronger brand awareness. Panyu District urgently needs the blessing of regional characteristic tourism brand to create the Pearl River Delta tourism economic circle. The aim of the research is to . . .
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