Research on theme park customer satisfaction based on ecsi model

HIGHLIGHTS

• who: Chen Liang and Chenggang Li from the Business School of BIFT, Beijing, China have published the paper: Research on Theme Park Customer Satisfaction Based on ECSI Model, in the Journal: (JOURNAL) of June/16,/2016
• what: In this study, the structural equation model was fitted and analyzed using AMOS 26.0, and then the hypotheses were tested, and the standardized path coefficients between the structural variables were estimated at the same time.
• how: Shanghai Disneyland is chosen as the object of empirical research and data are collected through questionnaires processed and model . . .
  

   

  

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