Resolving the bouba-kiki effect enigma by rooting iconic sound symbolism in physical properties of round and spiky objects

HIGHLIGHTS

  • who: Mathilde Fort from the Laboratoire have published the research: Resolving the bouba-kiki effect enigma by rooting iconic sound symbolism in physical properties of round and spiky objects, in the Journal: Scientific Reports Scientific Reports of 29/04/2022
  • what: The aim of this section is to provide a mechanistic framework for the bouba-kiki effect. More precisely, the authors determine how acoustic spectral balance and temporal continuity can generate in perceivers systematic associations with visual roundness/spikiness.
  • how: To measure how well the Balance x Continuity model could predict the bouba . . .

     

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