HIGHLIGHTS
SUMMARY
The early 21st century is marked with the new paradigm of studying the functioning of human brain with the innovative instruments and methods. Features of reception of the screen-displayed moving multimodal objects seem to be an interesting and currently largely unexplored dimension of neuroaesthetics studies. I suggest to name this field of neuroaesthetics centering specifically around ISSN 2345-1181 screen culture (that makes it a broader discipline than neurocinematics) neuroscience of screen culture. Focusing on the viewer as the unity of mind and body, neuroscience of screen culture studies the viewer`s reactions . . .
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