HIGHLIGHTS
- What: The study describes the breadth of AI and AR applications in personalizing customer interactions streamlining inventory management and improving supply chain operations through a thorough analysis of the body of existing literature and case studies. The aims of this study include are as below,. To analyze the extent to which AI and AR technologies contribute to personalizing customer experiences in retail. The theoretical analysis aims to identify patterns, trends, and gaps in the current knowledge base, providing a foundation for understanding the mechanisms through which AI and AR impact retail.
- Who: Tejas Gajjar from . . .
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