HIGHLIGHTS
- who: Areej Algumzi from the (UNIVERSITY) have published the article: Risks and Challenges Associated with NEOM Project in Saudi Arabia: A Marketing Perspective, in the Journal: (JOURNAL) of 26/08/2022
- what: Considering the large scale and scope of the project the purpose of this study is to identify and evaluate the major contexts and associated risks in accordance with the planned city's objectives. Some of the major objectives are listed below (Bostock 2021). The first part provides an introduction to the survey, a brief description of NEOM city, links to information about NEOM . . .
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