HIGHLIGHTS
- who: Hille Pajupuu from the State University of Campinas, Brazil have published the article: Robot reads ads: likability of calm and energetic audio advertising styles transferred to synthesized voices, in the Journal: (JOURNAL)
- what: For this study, one sample sentence and three short advertising texts were synthesized with every voice. frontiersin.org 10.3389/fcomm.2023.1089577 The authors attempted to answer the question of which performance style Estonians prefer in audio advertisements, if the advertisement is performed by a synthesizer. The impact of language alongside culture could also be further researched by studying the . . .
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