HIGHLIGHTS
- who: Anam Javeed from the Department of Management Sciences, of Wah, Wah Cantt, School of Business Management, Riyadh, Saudi Arabia, Hult International Business School, Cambridge, MA, United States have published the paper: Role of Extrinsic Cues in the Formation of Quality Perceptions, in the Journal: (JOURNAL)
- what: The major problem that this study aims to address is how the extrinsic product cues of precautionary label, country of origin, brand name, and price impact the perceived product quality. Food quality has become a topic of interest because of the following reasons.
SUMMARY
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