Sales mode selection strategic analysis for manufacturers on e-commerce platforms under multi-channel competition

HIGHLIGHTS

  • who: Guihua Lin and colleagues from the School of Management, Shanghai University, Shanghai, China have published the Article: Sales Mode Selection Strategic Analysis for Manufacturers on E-Commerce Platforms under Multi-Channel Competition, in the Journal: Systems 2022, 234 of /2022/
  • what: At the end, the authors investigate the impact of price competition intensity, market share, and commission rate on each member`s optimal price and profits and further analyze the impact of conditions for manufacturers to choose different sales modes on the profit of supply chain members. In what follows, the authors focus on . . .

     

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