HIGHLIGHTS
- who: Gustavo Vicencio-Ru00edos et al. from the Diego Portales University, Santiago, Chile have published the research work: Scientometric Analysis of Brand Personality, in the Journal: Sustainability 2023, 731 of 22/05/2020
- what: The main focus of brand personality is the emotional bond that the consumer establishes with the product or service on offer and the strategies that are developed to strengthen such bond. The aim of this paper is a presentation of the literature on the subject of brand personality using a scientometric analysis based on the Web of Science database. Taking this . . .
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