HIGHLIGHTS
- who: John Nadeau et al. from the (UNIVERSITY) have published the Article: Segmentation of Season Ticket Holders in Minor League North American Professional Sport, in the Journal: (JOURNAL)
- what: The aim of this study was, therefore, to identify distinct season ticket holder fan segments in the minor league context. In doing so, the researchers followed an abductive approach (Peirce, 1931; Bamberger, 2018), which emphasizes the research benefits of using both deductive and inductive reasoning when examining results. Resulting from the analysis, each segment represents an array of season ticket holders sharing similar views, traits, motivations . . .
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