Seisense business review

HIGHLIGHTS

• who: Nadeem Akhtar from the Coventry University, have published the research work: SEISENSE Business Review, in the Journal: (JOURNAL) of March/10,/2022
• what: Conceptualizing new relationships by debating existing ones has been the primary focus here. Keeping this in mind, the study proposes the following: P5: Consumer mimicry (CM) is positively associated with purchase intentions (PI) Word-of-mouth Intentions (WI) Just like mimicry affects non-social outcomes like purchase intentions, it also involves social outcomes like word-of-mouth (Duffy and Chartrand 2015). Through literature review analysis and theoretical integration, this study has . . .
  

   

  

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