HIGHLIGHTS
- who: ufeffCharlesufeff ufeffSpenceufeff from the Liming Vocational University, China have published the paper: Sensehacking the guestu2019s multisensory hotel experience, in the Journal: (JOURNAL)
- what: This study identified that music has the most significance in affecting satisfaction, followed by odor/aroma, noise/sound level, and air quality.
- future: Although more research is needed it is also likely that congruency and multisensory stimulation should help to enhance the benefits of the nature effect too (Spence 2021b). Given such a discrepancy in the sensory hierarchy of importance further research is therefore clearly needed to better understand . . .
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