HIGHLIGHTS
- who: Claudia Ruiz-Capillas and Ana M. Herrero from the Institut have published the paper: Sensory Analysis and Consumer Research in New Product Development, in the Journal: Foods 2021, 10, 582. of /2021/
- what: The aim of the Kumar et_al study was to highlight one strategic framework to find white spaces in the marketplace and then develop new snack texture concepts to fit the sensory concepts identified as white spaces. This paper shows one method of how new product concepts can be developed using such sensory science tools as product categorization, projective mapping and descriptive . . .
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