Sensory nudges: the influences of environmental contexts on consumers’ sensory perception, emotional responses, and behaviors toward foods and beverages

HIGHLIGHTS

• who: Han-Seok Seo from the Department of Food Science, University of Arkansas, North Young Fayetteville, AR, USA have published the research work: Sensory Nudges: The Influences of Environmental Contexts on Consumers’ Sensory Perception, Emotional Responses, and Behaviors toward Foods and Beverages, in the Journal: (JOURNAL)
• what: The study showed that, across all categories, participants would evaluate a product as more positive and attractive when the transparent window was placed on the right side rather than on the left side of the packaging. Although the effects of congruent virtual context were not observed for the . . .
  

   

  

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