Service innovation roadmaps as benchmarks for organizational learning

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    Learning has proved so tricky to define that Liebermann names learning "a term devised to embarrass learning psychologists, who tie themselves in knots trying to define it". In biology Liebermann and Goodenough et_al define learning as "a change in the capacity for behavior due to particular kinds of experience"; the adaptive value of social learning is seen in the time and energy it saves compared to "the business of survival by trial and error"[11, 20]. Similar Anderson and Coon emphasize the nature of learning as continuous process; learning is seen as "the process . . .

     

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