HIGHLIGHTS
- who: Ana Isabel Canhoto from the University of Sussex, Sussex, UK have published the research: Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment, in the Journal: (JOURNAL)
- what: The authors investigate these dynamics empirically by focusing on a UK fashion retail personalisation app. The authors focused on one specific app to develop an holistic understanding of the usage climate of this technology, as recommended by Wang et al . The authors show that customers welcome this innovative way of interacting with them in the . . .
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