HIGHLIGHTS
- What: This research investigated the intricate between dimensions particularly suggestions and recommendations forums and communities and ratings and reviews and their influence (C2CVCC) and_(SCRs). Through merging the two streams of research, the study aims to present a general overview of the SC- C2CVCC-SCRs dynamics. The second stage of the analysis focused on evaluating the research model and hypotheses utilizing the PLS-SEM approach. The authors employed three commonly used measures to determine internal consistency, namely CR, Cronbach`s alpha (α), and average variance extracted (AVE).
- Who: Abdullah A. Alhumud and Ibrahim A. Elshaer from . . .
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