Social commerce and purchase intention: a brief look at the last decade by bibliometrics

HIGHLIGHTS

SUMMARY

Coupled with the social side of s-commerce, purchase intention becomes one of the most significant variables to study. The body of academic research on purchase intention in traditional or e-commerce environments is large; however, the s-commerce field is still new and attracts attention from practitioners and academicians, as s-commerce has grown tremendously. Empowered by social commerce, users can make better purchase decisions as they profit from other users` information, experience, and social knowledge. [17,18] have also worked on factors increasing purchase intention in s-commerce and showed the importance . . .

 



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